{"id":443976,"date":"2025-05-27T08:02:52","date_gmt":"2025-05-27T11:02:52","guid":{"rendered":"https:\/\/mrnews.com.br\/index.php\/2025\/05\/27\/oms-regulamenta-propaganda-digital-de-substitutos-do-leite-materno\/"},"modified":"2025-05-27T08:02:52","modified_gmt":"2025-05-27T11:02:52","slug":"oms-regulamenta-propaganda-digital-de-substitutos-do-leite-materno","status":"publish","type":"post","link":"https:\/\/mrnews.com.br\/index.php\/2025\/05\/27\/oms-regulamenta-propaganda-digital-de-substitutos-do-leite-materno\/","title":{"rendered":"OMS regulamenta propaganda digital de substitutos do leite materno"},"content":{"rendered":"<p>Por EBC, <\/p>\n<div>\n<p><strong>A 78\u00aa Assembleia Mundial da Sa\u00fade da Organiza\u00e7\u00e3o Mundial da Sa\u00fade (OMS) aprovou nesta segunda-feira (26), em Genebra, na Su\u00ed\u00e7a, a Regulamenta\u00e7\u00e3o do Marketing Digital de Substitutos do Leite Materno. A proposta foi liderada pelo governo do Brasil.<\/strong><\/p>\n<p>A regulamenta\u00e7\u00e3o acrescenta diretrizes espec\u00edficas de vigil\u00e2ncia e controle do marketing em ambientes digitais no C\u00f3digo Internacional do Marketing e Comercializa\u00e7\u00e3o de Substitutos do Leite Materno, existente h\u00e1 44 anos e adotado como par\u00e2metro por todos os pa\u00edses membros da OMS.<\/p>\n<p>Segundo a Funda\u00e7\u00e3o Oswaldo Cruz (Fiocruz), que colaborou com a revis\u00e3o da proposta de resolu\u00e7\u00e3o, <strong>o objetivo do C\u00f3digo Internacional do Marketing e Comercializa\u00e7\u00e3o de Substitutos do Leite Materno \u00e9 contribuir para o fornecimento de nutri\u00e7\u00e3o segura e adequada aos lactentes.\u00a0<\/strong><\/p>\n<blockquote>\n<p>\u201cIsso \u00e9 feito por meio da prote\u00e7\u00e3o e promo\u00e7\u00e3o do aleitamento materno e assegurando que a ind\u00fastria n\u00e3o empregue propagandas abusivas para o marketing dos substitutos do leite materno, protegendo o direito universal de que todas as crian\u00e7as possam ser amamentadas, e garantindo a m\u00e3es e familiares o acesso a escolhas alimentares saud\u00e1veis e sem influ\u00eancia do marketing\u201d, disse a Fiocruz, em nota.<\/p>\n<\/blockquote>\n<p><strong>A aprova\u00e7\u00e3o da proposta de regulamenta\u00e7\u00e3o ocorreu ap\u00f3s tr\u00eas meses de negocia\u00e7\u00f5es multilaterais\u202fconduzidas pelo Brasil e resultou no apoio de 20 pa\u00edses co-patrocinadores:<\/strong> Noruega, M\u00e9xico, Arm\u00eania, Bangladesh, Burkina Faso, Chile, Col\u00f4mbia, Rep\u00fablica Dominicana, El Salvador, Guatemala, Iraque, Lesoto, Panam\u00e1, Paraguai, Peru, Eslov\u00e1quia, Espanha, Sri Lanka e Uruguai.<\/p>\n<p>      <!-- Relacionada --><\/p>\n<p>            <!-- Relacionada -->\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Por EBC, A 78\u00aa Assembleia Mundial da Sa\u00fade da Organiza\u00e7\u00e3o Mundial da Sa\u00fade (OMS) aprovou nesta segunda-feira (26), em Genebra, na Su\u00ed\u00e7a, a Regulamenta\u00e7\u00e3o do Marketing Digital de Substitutos do Leite Materno. A proposta foi liderada pelo governo do Brasil. A regulamenta\u00e7\u00e3o acrescenta diretrizes espec\u00edficas de vigil\u00e2ncia e controle do marketing em ambientes digitais no &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[2,12225,4],"tags":[],"class_list":["post-443976","post","type-post","status-publish","format-standard","hentry","category-entretenimento","category-noticias","category-servicos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OMS regulamenta propaganda digital de substitutos do leite materno<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mrnews.com.br\/index.php\/2025\/05\/27\/oms-regulamenta-propaganda-digital-de-substitutos-do-leite-materno\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OMS regulamenta propaganda digital de substitutos do leite materno\" \/>\n<meta property=\"og:description\" content=\"Por EBC, A 78\u00aa Assembleia Mundial da Sa\u00fade da Organiza\u00e7\u00e3o Mundial da Sa\u00fade (OMS) aprovou nesta segunda-feira (26), em Genebra, na Su\u00ed\u00e7a, a Regulamenta\u00e7\u00e3o do Marketing Digital de Substitutos do Leite Materno. 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