{"id":452839,"date":"2025-11-28T14:36:14","date_gmt":"2025-11-28T17:36:14","guid":{"rendered":"https:\/\/mrnews.com.br\/index.php\/2025\/11\/28\/black-friday-problemas-em-entregas-lideram-reclamacoes\/"},"modified":"2025-11-28T14:36:14","modified_gmt":"2025-11-28T17:36:14","slug":"black-friday-problemas-em-entregas-lideram-reclamacoes","status":"publish","type":"post","link":"https:\/\/mrnews.com.br\/index.php\/2025\/11\/28\/black-friday-problemas-em-entregas-lideram-reclamacoes\/","title":{"rendered":"Black Friday: problemas em entregas lideram reclama\u00e7\u00f5es"},"content":{"rendered":"<p>Por EBC, <\/p>\n<div>\n<p><strong>Problemas de entrega e propaganda enganosa j\u00e1 despontam como os principais desafios desta Black Friday, temporada de compras que tem como marco esta sexta-feira (28). <\/strong>O balan\u00e7o preliminar foi divulgado pela plataforma Reclame AQUI, que re\u00fane reclama\u00e7\u00f5es de compradores e \u00e9 usada para checar a reputa\u00e7\u00e3o de lojas no momento da compra.<\/p>\n<p>O monitoramento, referente a esta quarta-feira (26) e quinta-feira (27), mostra que problemas na entrega lideram o ranking das reclama\u00e7\u00f5es, respondendo por 25,29% de todos os registros.<\/p>\n<p>As queixas mais frequentes envolvem promessas de \u201centrega em 2 horas\u201d, \u201centrega no mesmo dia\u201d ou \u201cfrete express\u201d. Segundo o Reclame AQUI, s\u00e3o benef\u00edcios amplamente utilizados como chamariz comercial, mas que n\u00e3o se cumprem na pr\u00e1tica, repetindo um padr\u00e3o observado em edi\u00e7\u00f5es anteriores da temporada de promo\u00e7\u00f5es.<\/p>\n<p><strong>Em segundo lugar no ranking aparece o problema de \u201cproduto n\u00e3o recebido\u201d, com 12,62% das reclama\u00e7\u00f5es<\/strong>. O Reclame AQUI chama aten\u00e7\u00e3o para um cen\u00e1rio recorrente: consumidores que acreditam ter enfrentado apenas atraso, mas descobrem que o item adquirido nunca chegou a existir ou sequer foi despachado.<\/p>\n<p><strong>A terceira posi\u00e7\u00e3o \u00e9 ocupada por \u201cpropaganda enganosa\u201d, respons\u00e1vel por 9,33% das queixas analisadas. <\/strong>Os relatos mostram que muitas lojas divulgam condi\u00e7\u00f5es atrativas que s\u00e3o alteradas na hora da finaliza\u00e7\u00e3o da compra, frustrando o consumidor.<\/p>\n<p>Entre as pr\u00e1ticas que t\u00eam gerado insatisfa\u00e7\u00e3o, destacam-se ainda os \u201cdescontos agressivos\u201d com regras pouco claras, que incluem limita\u00e7\u00f5es de valor, validade restrita a determinadas regi\u00f5es ou exig\u00eancia de formas de pagamento que anulam o benef\u00edcio anunciado.<\/p>\n<p>De acordo com o Reclame AQUI, essas entrelinhas acabam passando despercebidas em meio ao ritmo acelerado de compras da data.<\/p>\n<h2>Aquecimento do mercado<\/h2>\n<p>Tamb\u00e9m segundo o Reclame AQUI, desde agosto, o n\u00famero de consumidores indecisos caiu: de 76% para 36%. Agora, 31% afirmam que v\u00e3o comprar na Black Friday. Em agosto, eram apenas 10%. Outros 33% dizem que n\u00e3o pretendem fazer compras na data. A maioria (69%), por\u00e9m, ainda condiciona qualquer decis\u00e3o a pre\u00e7os e promo\u00e7\u00f5es.<\/p>\n<p>Os dados mostram ainda que o consumidor est\u00e1 cauteloso. Embora 63% apontem o pre\u00e7o como fator decisivo, a compra n\u00e3o \u00e9 mais determinada apenas por desconto. Os consumidores consideram tamb\u00e9m: valor do frete (29%); avalia\u00e7\u00f5es de outros consumidores (27%); reputa\u00e7\u00e3o das marcas (23%); condi\u00e7\u00f5es de pagamento (16%); e seguran\u00e7a contra golpes e fraudes (17%).<\/p>\n<p><strong>A intelig\u00eancia artificial (IA) tamb\u00e9m preocupa: 76% se sentem inseguros ou desconfiados com golpes feitos com IA; 63% n\u00e3o sabem identificar esse tipo de golpe; e 56% conhecem algu\u00e9m que j\u00e1 caiu em golpes feitos com a tecnologia.<\/strong><\/p>\n<h2>Recomenda\u00e7\u00f5es<\/h2>\n<p>A plataforma faz algumas recomenda\u00e7\u00f5es aos consumidores para evitar problemas com as compras. Entre elas, verificar o prazo de entrega e pesquisar sobre as empresas em que pretende comprar. Al\u00e9m disso, recomeda-se tirar prints do carrinho de compras e revisar atentamente o pagamento final.<\/p>\n<p>      <!-- Relacionada --><\/p>\n<p>            <!-- Relacionada -->\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Por EBC, Problemas de entrega e propaganda enganosa j\u00e1 despontam como os principais desafios desta Black Friday, temporada de compras que tem como marco esta sexta-feira (28). O balan\u00e7o preliminar foi divulgado pela plataforma Reclame AQUI, que re\u00fane reclama\u00e7\u00f5es de compradores e \u00e9 usada para checar a reputa\u00e7\u00e3o de lojas no momento da compra. O &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,12225,4],"tags":[],"class_list":["post-452839","post","type-post","status-publish","format-standard","hentry","category-entretenimento","category-noticias","category-servicos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Black Friday: problemas em entregas lideram reclama\u00e7\u00f5es<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mrnews.com.br\/index.php\/2025\/11\/28\/black-friday-problemas-em-entregas-lideram-reclamacoes\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday: problemas em entregas lideram reclama\u00e7\u00f5es\" \/>\n<meta property=\"og:description\" content=\"Por EBC, Problemas de entrega e propaganda enganosa j\u00e1 despontam como os principais desafios desta Black Friday, temporada de compras que tem como marco esta sexta-feira (28). O balan\u00e7o preliminar foi divulgado pela plataforma Reclame AQUI, que re\u00fane reclama\u00e7\u00f5es de compradores e \u00e9 usada para checar a reputa\u00e7\u00e3o de lojas no momento da compra. 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