\n
\u00a0\u201cO movimento nesses \u00faltimos dias est\u00e1 espetacular, muita gente na rua desde as primeiras horas da manh\u00e3\u201d. \u00c9 esta a defini\u00e7\u00e3o de Lauro Pimenta, vice-presidente da Alobr\u00e1s (Associa\u00e7\u00e3o de Lojistas do Br\u00e1s), para as compras natalinas de \u00faltima hora feitas na regi\u00e3o central de S\u00e3o Paulo.<\/p>\n
Segundo um estudo da Confedera\u00e7\u00e3o Nacional de Dirigentes Lojistas (CNDL) e pelo Servi\u00e7o de Prote\u00e7\u00e3o ao Cr\u00e9dito (SPC) nas 27 capitais do pa\u00eds, pelo menos 12 milh\u00f5es de consumidores devem comprar seus presentes de Natal nas \u00faltimas horas antes da festa.<\/strong><\/p>\nPara Pimenta, o aumento de pessoas no com\u00e9rcio central paulistano tamb\u00e9m se deve \u00e0s trocas de produtos.\u00a0\u00a0<\/p>\n
\n\u201cTem o pessoal que comprou antes e que precisa trocar. Isso tamb\u00e9m ajuda a aumentar as vendas, porque acaba levando mais alguma coisa\u201d.<\/p>\n<\/blockquote>\n
Para ele, o movimento de 2025 est\u00e1 melhor que o do ano passado, n\u00e3o s\u00f3 no n\u00famero de pessoas, mas tamb\u00e9m no valor gasto.<\/strong>\u00a0<\/p>\n\n\u201cO que mais tem chamado a aten\u00e7\u00e3o \u00e9 o ticket m\u00e9dio, que tem aumentado. Em 2024 est\u00e1vamos trabalhando com uma m\u00e9dia de R$ 175 e esse ano passou para R$ 190. Isso faz o faturamento aumentar tamb\u00e9m\u201d, disse.<\/p>\n<\/blockquote>\n
As promo\u00e7\u00f5es nos dias que antecedem o Natal e a espera pelo pagamento dos sal\u00e1rios ou da segunda parcela do 13\u00ba sal\u00e1rio tamb\u00e9m fazem os consumidores irem mais tarde \u00e0s lojas, segundo o estudo do CNDL. O \u00f3rg\u00e3o recomenda muita aten\u00e7\u00e3o nessas compras de \u00faltima hora e diz que \u00e9 importante definir um teto de gastos.<\/p>\n
Apesar do aumento de pessoas nestes \u00faltimos dias nas lojas, o fen\u00f4meno \u00e9 forte desde o in\u00edcio do m\u00eas. Pimenta diz que o movimento est\u00e1 melhor em rela\u00e7\u00e3o a dezembro do ano passado e tamb\u00e9m com rela\u00e7\u00e3o ao per\u00edodo pr\u00e9-pandemia.<\/p>\n
As estimativas da Alobras para o crescimento das vendas entre os seus 1,2 mil associados giram em torno de 10%, considerando que na primeira quinzena de dezembro a eleva\u00e7\u00e3o foi de 8% ante o mesmo per\u00edodo de 2024.<\/strong><\/p>\n\u00a0<\/strong>Ant\u00f4nio Almeida, diretor de marketing do Mega Plaza Shopping, tamb\u00e9m na regi\u00e3o central de S\u00e3o Paulo, onde h\u00e1 200 lojas, afirma que o ano foi bom e que o centro de compras teve, no per\u00edodo do Natal, um crescimento de fluxo de 50% e em faturamento acima de 15%, com ticket m\u00e9dio mais alto, em torno de R$ 250.<\/p>\n\n\u201cNeste ano, tivemos a inaugura\u00e7\u00e3o de mais lojas e de segmentos diferentes, como cama, mesa e banho, decora\u00e7\u00e3o, ferramentas, maquiagem, lingerie. Isso melhorou muito o mix do shopping e \u00e9 por isso acreditamos que houve esse crescimento significativo\u201d, ressaltou.<\/p>\n<\/blockquote>\n
<\/p>\n
\n <\/div>\n","protected":false},"excerpt":{"rendered":"
Por EBC, \u00a0\u201cO movimento nesses \u00faltimos dias est\u00e1 espetacular, muita gente na rua desde as primeiras horas da manh\u00e3\u201d. \u00c9 esta a defini\u00e7\u00e3o de Lauro Pimenta, vice-presidente da Alobr\u00e1s (Associa\u00e7\u00e3o de Lojistas do Br\u00e1s), para as compras natalinas de \u00faltima hora feitas na regi\u00e3o central de S\u00e3o Paulo. Segundo um estudo da Confedera\u00e7\u00e3o Nacional de …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,12225,4],"tags":[],"class_list":["post-453771","post","type-post","status-publish","format-standard","hentry","category-entretenimento","category-noticias","category-servicos"],"yoast_head":"\n
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