{"id":455376,"date":"2026-02-09T16:47:49","date_gmt":"2026-02-09T19:47:49","guid":{"rendered":"https:\/\/mrnews.com.br\/?p=455376"},"modified":"2026-02-09T18:32:39","modified_gmt":"2026-02-09T21:32:39","slug":"world-legend-cartao-itau-the-one-ganha-novidade-importante-rumo-ao-topo","status":"publish","type":"post","link":"https:\/\/mrnews.com.br\/index.php\/2026\/02\/09\/world-legend-cartao-itau-the-one-ganha-novidade-importante-rumo-ao-topo\/","title":{"rendered":"World Legend? Cart\u00e3o Ita\u00fa The One ganha novidade importante rumo ao topo"},"content":{"rendered":"<p>O Ita\u00fa Personnalit\u00e9 segue refinando seu portf\u00f3lio de produtos voltados ao p\u00fablico de alta renda, e o cart\u00e3o <strong>The One<\/strong> continua no centro dessa estrat\u00e9gia. Criado para ser o cart\u00e3o mais exclusivo do segmento Personnalit\u00e9, ele re\u00fane benef\u00edcios premium, design em metal e um conjunto robusto de servi\u00e7os de concierge e experi\u00eancias, segundo <strong>viagemblack.com.br<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-455373\" src=\"https:\/\/mrnews.com.br\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-9-de-fev.-de-2026-15_55_52.png\" alt=\"\" width=\"1536\" height=\"1024\" srcset=\"https:\/\/mrnews.com.br\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-9-de-fev.-de-2026-15_55_52.png 1536w, https:\/\/mrnews.com.br\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-9-de-fev.-de-2026-15_55_52-300x200.png 300w, https:\/\/mrnews.com.br\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-9-de-fev.-de-2026-15_55_52-1024x683.png 1024w, https:\/\/mrnews.com.br\/wp-content\/uploads\/2026\/02\/ChatGPT-Image-9-de-fev.-de-2026-15_55_52-768x512.png 768w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" \/><\/p>\n<p>\u26a0\ufe0f <strong>Disclaimer:<\/strong> as informa\u00e7\u00f5es abaixo t\u00eam como base conte\u00fados institucionais do pr\u00f3prio Ita\u00fa e apura\u00e7\u00f5es de mercado. Benef\u00edcios, regras e condi\u00e7\u00f5es <strong>podem ser alterados a qualquer momento<\/strong>, sem aviso pr\u00e9vio.<\/p>\n<h3>O que \u00e9 o cart\u00e3o The One do Ita\u00fa<\/h3>\n<p>O Personnalit\u00e9 The One \u00e9 um cart\u00e3o <strong>Mastercard Black<\/strong> de alt\u00edssimo padr\u00e3o, desenvolvido em cocria\u00e7\u00e3o com clientes do banco. Seu foco vai al\u00e9m de ac\u00famulo de pontos: a proposta central \u00e9 entregar <strong>tempo, conveni\u00eancia e experi\u00eancias exclusivas<\/strong>.<\/p>\n<p>Entre os principais destaques atuais do cart\u00e3o est\u00e3o:<\/p>\n<ul>\n<li><strong>Pontua\u00e7\u00e3o elevada<\/strong>:\n<ul>\n<li>3 pontos por d\u00f3lar em compras nacionais<\/li>\n<li>3,5 pontos por d\u00f3lar em compras internacionais<\/li>\n<li>Pontos que n\u00e3o expiram<\/li>\n<\/ul>\n<\/li>\n<li><strong>Acesso a salas VIP<\/strong> via LoungeKey, com entradas ilimitadas para o titular<\/li>\n<li><strong>The Assistant<\/strong>, um concierge pessoal dispon\u00edvel 24 horas por dia, com atendimento por WhatsApp, telefone e e-mail, respons\u00e1vel por:\n<ul>\n<li>Reservas em restaurantes premiados<\/li>\n<li>Hot\u00e9is e resorts de luxo<\/li>\n<li>Eventos culturais e experi\u00eancias exclusivas<\/li>\n<li>Benef\u00edcios em spas, sa\u00fade e bem-estar<\/li>\n<\/ul>\n<\/li>\n<li><strong>Cart\u00e3o em metal<\/strong>, refor\u00e7ando o posicionamento premium<\/li>\n<li>Coberturas completas de viagem do <strong>Mastercard Black<\/strong>, como seguro m\u00e9dico internacional, prote\u00e7\u00e3o de bagagem, garantia estendida e compra protegida.<\/li>\n<\/ul>\n<h3>Um cart\u00e3o premium, mas cada vez mais cobrado<\/h3>\n<p>Apesar do conjunto s\u00f3lido de benef\u00edcios, o The One tem sido alvo de an\u00e1lises mais cr\u00edticas por parte de clientes antigos do Personnalit\u00e9. O motivo principal est\u00e1 no <strong>custo elevado da anuidade<\/strong>, que nem sempre se traduz em vantagens claramente superiores a outros cart\u00f5es do mercado.<\/p>\n<p>Al\u00e9m disso, enquanto concorrentes diretos ampliaram parcerias com m\u00faltiplos programas de salas VIP e aumentaram a pontua\u00e7\u00e3o, o The One manteve uma proposta mais conservadora, apostando principalmente no concierge e na experi\u00eancia.<\/p>\n<p>Esse cen\u00e1rio tem alimentado expectativas de que o Ita\u00fa esteja preparando <strong>ajustes estrat\u00e9gicos<\/strong> no cart\u00e3o \u2014 especialmente diante da reformula\u00e7\u00e3o do programa Minhas Vantagens e dos rumores sobre novos n\u00edveis e cart\u00f5es.<\/p>\n<h3>O detalhe que pode mudar a percep\u00e7\u00e3o do cart\u00e3o<\/h3>\n<p>E \u00e9 justamente aqui que surge um ponto que vem circulando nos bastidores do mercado de cart\u00f5es premium.<\/p>\n<p>Segundo informa\u00e7\u00f5es ainda <strong>n\u00e3o confirmadas oficialmente<\/strong>, o Ita\u00fa deve manter o <strong>acesso \u00e0 <\/strong><a href=\"https:\/\/viagemblack.com.br\">sala VIP Taste of Priceless<\/a>, em Guarulhos (GRU), <strong>dispon\u00edvel para clientes do cart\u00e3o The One at\u00e9 31 de mar\u00e7o<\/strong>. Ap\u00f3s essa data, o espa\u00e7o passaria a ser <strong>exclusivo para portadores de cart\u00f5es World Legend<\/strong>.<\/p>\n<p>Se confirmada, essa extens\u00e3o tempor\u00e1ria refor\u00e7a o valor do The One no curto prazo, especialmente para clientes que viajam com frequ\u00eancia internacional e valorizam experi\u00eancias alinhadas ao ecossistema <a href=\"https:\/\/mastercard.com.br\">Mastercard Priceless<\/a>.<\/p>\n<p>A mudan\u00e7a, por\u00e9m, tamb\u00e9m sinaliza uma segmenta\u00e7\u00e3o mais clara do banco, separando o p\u00fablico ultra high net worth dos demais clientes premium \u2014 algo que dialoga diretamente com os rumores sobre novos n\u00edveis no Minhas Vantagens Ita\u00fa.<\/p>\n<hr \/>\n<h3>\ud83d\udcdd Opini\u00e3o do Editor<\/h3>\n<p>Sou cliente <strong>Ita\u00fa Personnalit\u00e9 h\u00e1 v\u00e1rios anos<\/strong> e acompanhei de perto diversas mudan\u00e7as no relacionamento do banco com seus clientes de alta renda. Hoje, o <strong>n\u00edvel 5 do Minhas Vantagens<\/strong> j\u00e1 exige uma combina\u00e7\u00e3o pesada de investimentos, uso de cart\u00e3o e outros produtos \u2014 em alguns casos, <strong>mais de R$ 1 milh\u00e3o investido, mas d\u00e1 direito a isen\u00e7\u00e3o do THE ONE (consulte no site as condi\u00e7\u00f5es)<\/strong>.<\/p>\n<p>Dentro desse contexto, fica claro que o pr\u00f3ximo passo do Ita\u00fa \u00e9 separar ainda mais os perfis. O cart\u00e3o The One continua sendo um produto sofisticado, mas tem <strong>anuidade elevada<\/strong>, acesso restrito basicamente ao <strong>LoungeKey<\/strong> e uma proposta que j\u00e1 n\u00e3o se destaca tanto frente a concorrentes.<\/p>\n<p>Existem cart\u00f5es no mercado, como o <strong>\u00cdcone da Caixa<\/strong>, que oferecem <strong>dois programas de salas VIP<\/strong> e <strong>pontua\u00e7\u00e3o superior<\/strong>, muitas vezes com custo-benef\u00edcio mais interessante.<\/p>\n<p>O <a href=\"https:\/\/www.itau.com.br\/personnalite\/cartoes\/theone\">The One<\/a> segue forte na experi\u00eancia e no concierge, mas, para justificar seu pre\u00e7o, precisar\u00e1 evoluir \u2014 seja ampliando acessos VIP, seja entregando vantagens realmente exclusivas que v\u00e3o al\u00e9m do discurso premium.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O Ita\u00fa Personnalit\u00e9 segue refinando seu portf\u00f3lio de produtos voltados ao p\u00fablico de alta renda, e o cart\u00e3o The One continua no centro dessa estrat\u00e9gia. Criado para ser o cart\u00e3o mais exclusivo do segmento Personnalit\u00e9, ele re\u00fane benef\u00edcios premium, design em metal e um conjunto robusto de servi\u00e7os de concierge e experi\u00eancias, segundo viagemblack.com.br. \u26a0\ufe0f &hellip;<\/p>\n","protected":false},"author":1,"featured_media":455377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[3,13952],"tags":[],"class_list":["post-455376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esportes1","category-viagens-e-cartoes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>World Legend? Cart\u00e3o Ita\u00fa The One ganha novidade importante rumo ao topo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mrnews.com.br\/index.php\/2026\/02\/09\/world-legend-cartao-itau-the-one-ganha-novidade-importante-rumo-ao-topo\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Legend? Cart\u00e3o Ita\u00fa The One ganha novidade importante rumo ao topo\" \/>\n<meta property=\"og:description\" content=\"O Ita\u00fa Personnalit\u00e9 segue refinando seu portf\u00f3lio de produtos voltados ao p\u00fablico de alta renda, e o cart\u00e3o The One continua no centro dessa estrat\u00e9gia. Criado para ser o cart\u00e3o mais exclusivo do segmento Personnalit\u00e9, ele re\u00fane benef\u00edcios premium, design em metal e um conjunto robusto de servi\u00e7os de concierge e experi\u00eancias, segundo viagemblack.com.br. \u26a0\ufe0f &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mrnews.com.br\/index.php\/2026\/02\/09\/world-legend-cartao-itau-the-one-ganha-novidade-importante-rumo-ao-topo\/\" \/>\n<meta property=\"og:site_name\" content=\"MRNews\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eaipahpah\/?locale2=pt_BR\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-09T19:47:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-09T21:32:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mrnews.com.br\/wp-content\/uploads\/2026\/02\/imagem-com-texto_Banner04.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"592\" \/>\n\t<meta property=\"og:image:height\" content=\"345\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"MR News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@conspirou\" \/>\n<meta name=\"twitter:site\" content=\"@conspirou\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MR News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mrnews.com.br\\\/index.php\\\/2026\\\/02\\\/09\\\/world-legend-cartao-itau-the-one-ganha-novidade-importante-rumo-ao-topo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mrnews.com.br\\\/index.php\\\/2026\\\/02\\\/09\\\/world-legend-cartao-itau-the-one-ganha-novidade-importante-rumo-ao-topo\\\/\"},\"author\":{\"name\":\"MR News\",\"@id\":\"https:\\\/\\\/mrnews.com.br\\\/#\\\/schema\\\/person\\\/be3203154562a9f207407861cef7827b\"},\"headline\":\"World Legend? 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