\n
A\u00a0R\u00e1dio Nacional FM 96,1 MHz de Bras\u00edlia<\/strong>, emissora da\u00a0Empresa Brasil de Comunica\u00e7\u00e3o<\/strong> (EBC<\/strong>), iniciou 2026 com resultados hist\u00f3ricos de audi\u00eancia no Distrito Federal. Dados do Kantar IBOPE Media indicam que a emissora alcan\u00e7ou, no primeiro bimestre do\u00a0ano, a maior participa\u00e7\u00e3o de mercado (share) de toda a s\u00e9rie hist\u00f3rica de medi\u00e7\u00f5es, iniciada em 2010.<\/p>\nEm fevereiro de 2026, a\u00a0R\u00e1dio Nacional FM 96,1\u00a0atingiu 2,27% de participa\u00e7\u00e3o de audi\u00eancia (share), a maior j\u00e1 alcan\u00e7ada em todos os anos anteriores. Em janeiro, a participa\u00e7\u00e3o j\u00e1 havia sido recorde, de 2,19%.<\/strong><\/p>\nO resultado \u00e9 uma consolida\u00e7\u00e3o do crescimento que vem sendo registrado nos \u00faltimos anos. Em 2025, a\u00a0R\u00e1dio Nacional FM de Bras\u00edlia<\/strong>\u00a0j\u00e1 havia batido o recorde de participa\u00e7\u00e3o de mercado desde o in\u00edcio da s\u00e9rie hist\u00f3rica, na \u00e9poca com uma m\u00e9dia de 1,49% de\u00a0share, porcentagem do total de ouvintes da pra\u00e7a.<\/p>\nA emissora mant\u00e9m uma curva cont\u00ednua de crescimento: os anos de 2023, 2024 e 2025 concentram tr\u00eas das quatro melhores performances da r\u00e1dio nos \u00faltimos 15 anos, com participa\u00e7\u00f5es de 1,36%, 1,42% e 1,49%, respectivamente.<\/p>\n
>> Siga o canal da Ag\u00eancia Brasil <\/strong>no WhatsApp<\/p>\nNo primeiro bimestre de 2026, no per\u00edodo das 7h \u00e0s 19h, a r\u00e1dio registrou 4.263 ouvintes por minuto (OPM) em janeiro e 4.153 em fevereiro. Esse desempenho tamb\u00e9m \u00e9 hist\u00f3rico, sendo o maior patamar de audi\u00eancia m\u00e9dia por minuto desde abril de 2020.<\/strong><\/p>\n\u201cOs n\u00fameros confirmam o fortalecimento da programa\u00e7\u00e3o da emissora, reconhecida pela curadoria musical voltada \u00e0 m\u00fasica brasileira, pela programa\u00e7\u00e3o cultural e por conte\u00fados de qualidade, al\u00e9m de transmiss\u00f5es especiais e projetos dedicados \u00e0 valoriza\u00e7\u00e3o da produ\u00e7\u00e3o art\u00edstica nacional\u201d, diz Thiago Regotto, Gerente-Executivo de R\u00e1dios da\u00a0EBC<\/strong>.<\/p>\n\u201cEsse resultado mostra que a r\u00e1dio p\u00fablica tem um papel fundamental na promo\u00e7\u00e3o da cultura brasileira e no acesso da popula\u00e7\u00e3o a conte\u00fados de qualidade. O crescimento da audi\u00eancia da\u00a0R\u00e1dio Nacional FM em Bras\u00edlia<\/strong>\u00a0demonstra que a aposta em uma programa\u00e7\u00e3o musical qualificada, diversa e comprometida com a valoriza\u00e7\u00e3o da nossa m\u00fasica tem encontrado cada vez mais ouvintes\u201d, avalia a diretora de Conte\u00fado e Programa\u00e7\u00e3o (Dicop) da\u00a0EBC<\/strong>, Antonia Pellegrino.<\/p>\n <\/p>\n
\n <\/div>\n","protected":false},"excerpt":{"rendered":"
Por EBC, A\u00a0R\u00e1dio Nacional FM 96,1 MHz de Bras\u00edlia, emissora da\u00a0Empresa Brasil de Comunica\u00e7\u00e3o (EBC), iniciou 2026 com resultados hist\u00f3ricos de audi\u00eancia no Distrito Federal. Dados do Kantar IBOPE Media indicam que a emissora alcan\u00e7ou, no primeiro bimestre do\u00a0ano, a maior participa\u00e7\u00e3o de mercado (share) de toda a s\u00e9rie hist\u00f3rica de medi\u00e7\u00f5es, iniciada em 2010. …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[2,12225,4],"tags":[],"class_list":["post-457474","post","type-post","status-publish","format-standard","hentry","category-entretenimento","category-noticias","category-servicos"],"yoast_head":"\n
R\u00e1dio Nacional FM come\u00e7a 2026 com recorde de audi\u00eancia em Bras\u00edlia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/agenciabrasil.ebc.com.br\/geral\/noticia\/2026-03\/radio-nacional-fm-comeca-2026-com-recorde-de-audiencia-em-brasilia\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e1dio Nacional FM come\u00e7a 2026 com recorde de audi\u00eancia em Bras\u00edlia\" \/>\n<meta property=\"og:description\" content=\"Por EBC, A\u00a0R\u00e1dio Nacional FM 96,1 MHz de Bras\u00edlia, emissora da\u00a0Empresa Brasil de Comunica\u00e7\u00e3o (EBC), iniciou 2026 com resultados hist\u00f3ricos de audi\u00eancia no Distrito Federal. 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