{"id":457806,"date":"2026-03-24T14:55:04","date_gmt":"2026-03-24T17:55:04","guid":{"rendered":"https:\/\/mrnews.com.br\/?p=457806"},"modified":"2026-03-30T08:10:39","modified_gmt":"2026-03-30T11:10:39","slug":"fim-de-uma-era-amazon-encerra-parcerias-com-esfera-e-latam-pass-livelo-e-a-proxima","status":"publish","type":"post","link":"https:\/\/mrnews.com.br\/index.php\/2026\/03\/24\/fim-de-uma-era-amazon-encerra-parcerias-com-esfera-e-latam-pass-livelo-e-a-proxima\/","title":{"rendered":"Fim de uma Era; Amazon Encerra Parcerias com Esfera e LATAM Pass; Livelo \u00e9 a Pr\u00f3xima?"},"content":{"rendered":"<div id=\"model-response-message-contentr_dc8bfe79043eb998\" class=\"markdown markdown-main-panel stronger enable-updated-hr-color\" dir=\"ltr\" aria-live=\"off\" aria-busy=\"false\">\n<p data-path-to-node=\"2\">Fim de uma Era: <a href=\"https:\/\/viagemblack.com.br\/o-fim-do-acumulo-na-amazon-esfera-e-latam-pass-encerram-parcerias\/\">Amazon<\/a> Encerra Parcerias com Esfera e LATAM Pass; Livelo \u00e9 a Pr\u00f3xima?<\/p>\n<p data-path-to-node=\"3\">O mercado de fidelidade no Brasil sofreu um duro golpe nesta ter\u00e7a-feira (24). Em um movimento que sinaliza uma mudan\u00e7a dr\u00e1stica na estrat\u00e9gia da gigante do varejo no pa\u00eds, a <b data-path-to-node=\"3\" data-index-in-node=\"175\">Amazon<\/b> confirmou o encerramento de suas parcerias para compras bonificadas com os principais programas de pontos do mercado.<\/p>\n<h2 data-path-to-node=\"4\">Esfera e LATAM Pass fora do carrinho<\/h2>\n<p data-path-to-node=\"5\">Ap\u00f3s o <b data-path-to-node=\"5\" data-index-in-node=\"7\">LATAM Pass<\/b> j\u00e1 ter interrompido o ac\u00famulo de milhas em compras na varejista, agora foi a vez da <b data-path-to-node=\"5\" data-index-in-node=\"102\">Esfera<\/b> (programa do banco Santander) oficializar o div\u00f3rcio. O aviso j\u00e1 est\u00e1 estampado na p\u00e1gina oficial da parceria: compras realizadas na Amazon s\u00f3 gerar\u00e3o pontos Esfera at\u00e9 o dia <b data-path-to-node=\"5\" data-index-in-node=\"284\">31 de mar\u00e7o de 2026<\/b>.<\/p>\n<p data-path-to-node=\"6\">A partir de <b data-path-to-node=\"6\" data-index-in-node=\"12\">1\u00ba de abril<\/b>, as compras feitas na plataforma n\u00e3o ser\u00e3o mais contabilizadas para ac\u00famulo bonificado, restando aos clientes apenas uma pequena janela de uma semana para aproveitar as \u00faltimas oportunidades.<\/p>\n<h2 data-path-to-node=\"7\">O &#8220;Efeito Domin\u00f3&#8221;: E a Livelo?<\/h2>\n<p data-path-to-node=\"8\">O clima entre os colecionadores de milhas \u00e9 de apreens\u00e3o total em rela\u00e7\u00e3o \u00e0 <b data-path-to-node=\"8\" data-index-in-node=\"76\">Livelo<\/b>. Embora ainda n\u00e3o exista um comunicado oficial de encerramento, o sinal de alerta est\u00e1 ligado:<\/p>\n<ul data-path-to-node=\"9\">\n<li>\n<p data-path-to-node=\"9,0,0\">As promo\u00e7\u00f5es bonificadas com a Livelo desapareceram do radar nas \u00faltimas semanas.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,1,0\">Diferente da Esfera, a Livelo tem um hist\u00f3rico de remover parceiros sem aviso pr\u00e9vio prolongado.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"9,2,0\">Fontes do mercado sugerem que a iniciativa de corte partiu da pr\u00f3pria Amazon Brasil, que estaria revisando seus custos de aquisi\u00e7\u00e3o de clientes via programas de fidelidade.<\/p>\n<\/li>\n<\/ul>\n<hr data-path-to-node=\"10\" \/>\n<h2 data-path-to-node=\"11\">An\u00e1lise: O impacto no seu ac\u00famulo<\/h2>\n<p data-path-to-node=\"12\">As compras bonificadas na Amazon eram consideradas o &#8220;feij\u00e3o com arroz&#8221; do milheiro profissional. Por ser um varejista com cat\u00e1logo infinito e log\u00edstica eficiente, era a forma mais f\u00e1cil de transformar gastos do cotidiano (de produtos de limpeza a eletr\u00f4nicos) em passagens a\u00e9reas.<\/p>\n<p data-path-to-node=\"13\">Com a sa\u00edda da <b data-path-to-node=\"13\" data-index-in-node=\"15\">LATAM Pass<\/b> e agora da <b data-path-to-node=\"13\" data-index-in-node=\"37\">Esfera<\/b>, o cerco est\u00e1 se fechando. Se voc\u00ea tem compras planejadas na Amazon, o conselho \u00e9 <b data-path-to-node=\"13\" data-index-in-node=\"126\">antecipar tudo para antes de 31 de mar\u00e7o<\/b>.<\/p>\n<blockquote data-path-to-node=\"14\">\n<p data-path-to-node=\"14,0\"><b data-path-to-node=\"14,0\" data-index-in-node=\"0\">Nota do Especialista:<\/b> Este movimento da Amazon pode for\u00e7ar os usu\u00e1rios a utilizarem mais o seu pr\u00f3prio ecossistema (como o cart\u00e3o Amazon Prime) em vez de transferirem valor para programas externos. \u00c9 o fim da &#8220;festa das milhas&#8221; em uma das maiores lojas do mundo.<\/p>\n<\/blockquote>\n<hr data-path-to-node=\"15\" \/>\n<h2 data-path-to-node=\"16\">Resumo das Datas:<\/h2>\n<ul data-path-to-node=\"17\">\n<li>\n<p data-path-to-node=\"17,0,0\"><b data-path-to-node=\"17,0,0\" data-index-in-node=\"0\">LATAM Pass:<\/b> Parceria j\u00e1 encerrada.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"17,1,0\"><b data-path-to-node=\"17,1,0\" data-index-in-node=\"0\">Esfera:<\/b> Ac\u00famulo v\u00e1lido somente at\u00e9 <b data-path-to-node=\"17,1,0\" data-index-in-node=\"35\">31\/03\/2026<\/b>.<\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"17,2,0\"><b data-path-to-node=\"17,2,0\" data-index-in-node=\"0\">Livelo:<\/b> Situa\u00e7\u00e3o incerta, mas sem promo\u00e7\u00f5es ativas no momento.<\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"19\">\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Fim de uma Era: Amazon Encerra Parcerias com Esfera e LATAM Pass; Livelo \u00e9 a Pr\u00f3xima? O mercado de fidelidade no Brasil sofreu um duro golpe nesta ter\u00e7a-feira (24). Em um movimento que sinaliza uma mudan\u00e7a dr\u00e1stica na estrat\u00e9gia da gigante do varejo no pa\u00eds, a Amazon confirmou o encerramento de suas parcerias para compras &hellip;<\/p>\n","protected":false},"author":1,"featured_media":457444,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[13978,2,12225,4,13952],"tags":[],"class_list":["post-457806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bancos-e-financas","category-entretenimento","category-noticias","category-servicos","category-viagens-e-cartoes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fim de uma Era; Amazon Encerra Parcerias com Esfera e LATAM Pass; Livelo \u00e9 a Pr\u00f3xima?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mrnews.com.br\/index.php\/2026\/03\/24\/fim-de-uma-era-amazon-encerra-parcerias-com-esfera-e-latam-pass-livelo-e-a-proxima\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fim de uma Era; Amazon Encerra Parcerias com Esfera e LATAM Pass; Livelo \u00e9 a Pr\u00f3xima?\" \/>\n<meta property=\"og:description\" content=\"Fim de uma Era: Amazon Encerra Parcerias com Esfera e LATAM Pass; Livelo \u00e9 a Pr\u00f3xima? O mercado de fidelidade no Brasil sofreu um duro golpe nesta ter\u00e7a-feira (24). Em um movimento que sinaliza uma mudan\u00e7a dr\u00e1stica na estrat\u00e9gia da gigante do varejo no pa\u00eds, a Amazon confirmou o encerramento de suas parcerias para compras &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mrnews.com.br\/index.php\/2026\/03\/24\/fim-de-uma-era-amazon-encerra-parcerias-com-esfera-e-latam-pass-livelo-e-a-proxima\/\" \/>\n<meta property=\"og:site_name\" content=\"MRNews\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/eaipahpah\/?locale2=pt_BR\" \/>\n<meta property=\"article:published_time\" content=\"2026-03-24T17:55:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-30T11:10:39+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mrnews.com.br\/wp-content\/uploads\/2026\/03\/amazon-prime-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"942\" \/>\n\t<meta property=\"og:image:height\" content=\"528\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"MR News\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@conspirou\" \/>\n<meta name=\"twitter:site\" content=\"@conspirou\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"MR News\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/mrnews.com.br\\\/index.php\\\/2026\\\/03\\\/24\\\/fim-de-uma-era-amazon-encerra-parcerias-com-esfera-e-latam-pass-livelo-e-a-proxima\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mrnews.com.br\\\/index.php\\\/2026\\\/03\\\/24\\\/fim-de-uma-era-amazon-encerra-parcerias-com-esfera-e-latam-pass-livelo-e-a-proxima\\\/\"},\"author\":{\"name\":\"MR News\",\"@id\":\"https:\\\/\\\/mrnews.com.br\\\/#\\\/schema\\\/person\\\/be3203154562a9f207407861cef7827b\"},\"headline\":\"Fim de uma Era; 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