{"id":460457,"date":"2026-05-06T15:29:11","date_gmt":"2026-05-06T18:29:11","guid":{"rendered":"https:\/\/mrnews.com.br\/?p=460457"},"modified":"2026-05-06T15:40:03","modified_gmt":"2026-05-06T18:40:03","slug":"banestes-entra-no-jogo-premium-com-o-novo-cartao-banescard-visa-absoluto","status":"publish","type":"post","link":"https:\/\/mrnews.com.br\/index.php\/2026\/05\/06\/banestes-entra-no-jogo-premium-com-o-novo-cartao-banescard-visa-absoluto\/","title":{"rendered":"Banestes entra no jogo premium com o novo cart\u00e3o Banescard Visa Absoluto"},"content":{"rendered":"<p>Banestes entra no jogo premium com o novo cart\u00e3o <a href=\"https:\/\/viagemblack.com.br\/banescard-visa-absoluto-novo-cartao-premium-do-banestes-mira-viagens-com-mais-conforto\/\">Banescard Visa Absoluto<\/a><\/p>\n<p>O mercado de cart\u00f5es de alta renda no Brasil acaba de ganhar um novo concorrente. O Banestes lan\u00e7ou oficialmente o Banescard Visa Absoluto, seu novo produto voltado ao p\u00fablico premium, refor\u00e7ando a estrat\u00e9gia de competir com os grandes players do setor.<\/p>\n<p>Com o conceito \u201cO privil\u00e9gio \u00e9 sua conquista\u201d, o banco aposta em exclusividade, reconhecimento e experi\u00eancia para atrair clientes de alta renda \u2014 um movimento cada vez mais comum entre institui\u00e7\u00f5es financeiras que buscam fidelizar consumidores com alto potencial de gastos.<\/p>\n<hr \/>\n<h2>Um cart\u00e3o premium com foco em experi\u00eancia<\/h2>\n<p>O Banescard Visa Absoluto chega posicionado como um cart\u00e3o de alto padr\u00e3o, oferecendo benef\u00edcios que j\u00e1 s\u00e3o esperados nesse segmento \u2014 mas com o diferencial de fortalecer a identidade regional do Esp\u00edrito Santo.<\/p>\n<p>Entre os principais destaques est\u00e3o:<\/p>\n<ul>\n<li>Pontua\u00e7\u00e3o que n\u00e3o expira<\/li>\n<li>Acesso a salas VIP em aeroportos<\/li>\n<li>IOF zero em compras internacionais<\/li>\n<li>Benef\u00edcios da bandeira Visa na categoria Infinite<\/li>\n<\/ul>\n<p>Esse pacote coloca o cart\u00e3o diretamente na disputa com produtos consolidados do mercado premium, que priorizam conforto em viagens, ac\u00famulo de pontos e vantagens exclusivas.<\/p>\n<hr \/>\n<h2>Estrat\u00e9gia de posicionamento: menos ostenta\u00e7\u00e3o, mais conquista<\/h2>\n<p>A campanha de lan\u00e7amento, desenvolvida pela ag\u00eancia Fire Comunica\u00e7\u00e3o e Marketing com apoio de intelig\u00eancia artificial, aposta em um discurso diferente do tradicional luxo ostenta\u00e7\u00e3o.<\/p>\n<p>A proposta \u00e9 destacar o cart\u00e3o como resultado de trajet\u00f3ria, esfor\u00e7o e conquistas pessoais \u2014 conectando o produto ao estilo de vida do cliente.<\/p>\n<p>Para isso, a campanha utiliza elementos marcantes da economia capixaba, como:<\/p>\n<ul>\n<li>M\u00e1rmore<\/li>\n<li>Granito<\/li>\n<li>Caf\u00e9<\/li>\n<\/ul>\n<p>A ideia \u00e9 refor\u00e7ar o v\u00ednculo do banco com o Esp\u00edrito Santo, criando identifica\u00e7\u00e3o com o p\u00fablico local de alta renda.<\/p>\n<hr \/>\n<h2>Presen\u00e7a forte e campanha multicanal<\/h2>\n<p>O lan\u00e7amento n\u00e3o ficou restrito ao ambiente digital. O Banestes apostou em uma estrat\u00e9gia ampla de comunica\u00e7\u00e3o, incluindo:<\/p>\n<ul>\n<li>Pain\u00e9is de LED no Aeroporto de Vit\u00f3ria<\/li>\n<li>Outdoors<\/li>\n<li>Espa\u00e7os premium em shopping centers<\/li>\n<li>Redes sociais e a\u00e7\u00f5es de relacionamento<\/li>\n<\/ul>\n<p>Al\u00e9m disso, a campanha conta com pe\u00e7as audiovisuais que posicionam o cart\u00e3o como um s\u00edmbolo de exclusividade, acompanhadas por trilha sofisticada e est\u00e9tica refinada.<\/p>\n<hr \/>\n<h2>O que muda no mercado de cart\u00f5es premium?<\/h2>\n<p>A entrada do Banestes nesse segmento refor\u00e7a uma tend\u00eancia clara: a regionaliza\u00e7\u00e3o do luxo financeiro.<\/p>\n<p>Antes dominado por grandes bancos nacionais e internacionais, o mercado agora v\u00ea institui\u00e7\u00f5es locais investindo em produtos competitivos \u2014 com benef\u00edcios alinhados ao padr\u00e3o global.<\/p>\n<p>Isso significa mais op\u00e7\u00f5es para o cliente e, principalmente, maior concorr\u00eancia em benef\u00edcios como:<\/p>\n<ul>\n<li>Pontua\u00e7\u00e3o<\/li>\n<li>Acesso a salas VIP<\/li>\n<li>Experi\u00eancias exclusivas<\/li>\n<li>Condi\u00e7\u00f5es em compras internacionais<\/li>\n<\/ul>\n<hr \/>\n<h2>Vale a pena ficar de olho?<\/h2>\n<p>Para quem acompanha o universo de cart\u00f5es premium, o Banescard Visa Absoluto surge como uma novidade relevante \u2014 especialmente para clientes do Esp\u00edrito Santo ou que j\u00e1 possuem relacionamento com o banco.<\/p>\n<p>Ainda ser\u00e1 necess\u00e1rio observar detalhes como:<\/p>\n<ul>\n<li>Pol\u00edtica de ac\u00famulo de pontos<\/li>\n<li>Parcerias com programas de milhas<\/li>\n<li>Crit\u00e9rios de elegibilidade<\/li>\n<\/ul>\n<p>Mas a proposta inicial mostra que o cart\u00e3o chega preparado para competir.<\/p>\n<hr \/>\n<h2>Conclus\u00e3o<\/h2>\n<p>O lan\u00e7amento do Banescard Visa Absoluto marca um novo momento para o Banestes, que passa a disputar espa\u00e7o em um dos segmentos mais estrat\u00e9gicos do mercado financeiro.<\/p>\n<p>Mais do que um cart\u00e3o, o produto representa um posicionamento: oferecer experi\u00eancia premium com identidade regional.<\/p>\n<p>E no cen\u00e1rio atual, onde benef\u00edcios e diferenciais fazem toda a diferen\u00e7a, isso pode ser exatamente o que muitos clientes procuram.<\/p>\n<hr \/>\n<p><strong>Tags:<\/strong> Banestes, Banescard Visa Absoluto, cart\u00e3o premium, Visa Infinite, alta renda, cart\u00f5es de cr\u00e9dito, benef\u00edcios premium, salas VIP, milhas, mercado financeiro 2026<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banestes entra no jogo premium com o novo cart\u00e3o Banescard Visa Absoluto O mercado de cart\u00f5es de alta renda no Brasil acaba de ganhar um novo concorrente. O Banestes lan\u00e7ou oficialmente o Banescard Visa Absoluto, seu novo produto voltado ao p\u00fablico premium, refor\u00e7ando a estrat\u00e9gia de competir com os grandes players do setor. Com o &hellip;<\/p>\n","protected":false},"author":1,"featured_media":458081,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[13978,2],"tags":[],"class_list":["post-460457","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bancos-e-financas","category-entretenimento"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Banestes entra no jogo premium com o novo cart\u00e3o Banescard Visa Absoluto<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mrnews.com.br\/index.php\/2026\/05\/06\/banestes-entra-no-jogo-premium-com-o-novo-cartao-banescard-visa-absoluto\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banestes entra no jogo premium com o novo cart\u00e3o Banescard Visa Absoluto\" \/>\n<meta property=\"og:description\" content=\"Banestes entra no jogo premium com o novo cart\u00e3o Banescard Visa Absoluto O mercado de cart\u00f5es de alta renda no Brasil acaba de ganhar um novo concorrente. O Banestes lan\u00e7ou oficialmente o Banescard Visa Absoluto, seu novo produto voltado ao p\u00fablico premium, refor\u00e7ando a estrat\u00e9gia de competir com os grandes players do setor. 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