{"id":462483,"date":"2026-06-17T16:02:52","date_gmt":"2026-06-17T19:02:52","guid":{"rendered":"https:\/\/mrnews.com.br\/?p=462483"},"modified":"2026-06-17T16:02:52","modified_gmt":"2026-06-17T19:02:52","slug":"rede-de-salas-vip-advantage-vip-lounge-muda-de-nome-e-passa-a-se-chamar-advt-vip-lounge","status":"publish","type":"post","link":"https:\/\/mrnews.com.br\/index.php\/2026\/06\/17\/rede-de-salas-vip-advantage-vip-lounge-muda-de-nome-e-passa-a-se-chamar-advt-vip-lounge\/","title":{"rendered":"Rede de salas VIP Advantage Vip Lounge muda de nome e passa a se chamar ADVT VIP Lounge"},"content":{"rendered":"<p>A rede brasileira de salas VIP Advantage Vip Lounge anunciou uma importante mudan\u00e7a em sua identidade de marca. Ap\u00f3s dez anos de atua\u00e7\u00e3o no mercado aeroportu\u00e1rio, a empresa passar\u00e1 a operar oficialmente sob o nome <strong>ADVT VIP Lounge<\/strong>.<\/p>\n<p>Segundo a companhia, a altera\u00e7\u00e3o faz parte de uma estrat\u00e9gia de moderniza\u00e7\u00e3o e posicionamento para os pr\u00f3ximos anos, acompanhando tend\u00eancias globais de branding que apostam em nomes mais curtos, comunica\u00e7\u00e3o objetiva e maior facilidade de reconhecimento pelos consumidores.<\/p>\n<h2>Mudan\u00e7a busca fortalecer presen\u00e7a da marca<\/h2>\n<p>De acordo com a empresa, a ado\u00e7\u00e3o da sigla ADVT representa uma evolu\u00e7\u00e3o natural da marca sem abandonar os valores que marcaram sua trajet\u00f3ria no setor de hospitalidade aeroportu\u00e1ria.<\/p>\n<p>A nova identidade visual foi desenvolvida para oferecer maior impacto digital e facilitar a comunica\u00e7\u00e3o com os clientes em diferentes plataformas.<\/p>\n<p>A CEO da empresa, Rute Woitechen, afirmou que a mudan\u00e7a ocorre em um momento importante para a organiza\u00e7\u00e3o.<\/p>\n<p>\u201cAo completar 10 anos, entendemos que era o momento certo de evoluir nossa marca. A redu\u00e7\u00e3o do nome para ADVT VIP Lounge acompanha uma tend\u00eancia clara de minimalismo e objetividade, sem abrir m\u00e3o da ess\u00eancia que nos trouxe at\u00e9 aqui\u201d, destacou.<\/p>\n<h2>Servi\u00e7os continuar\u00e3o os mesmos<\/h2>\n<p>Apesar da mudan\u00e7a de nome, a empresa informou que os clientes n\u00e3o ter\u00e3o altera\u00e7\u00f5es na experi\u00eancia oferecida pelas salas VIP.<\/p>\n<p>A opera\u00e7\u00e3o seguir\u00e1 funcionando normalmente, mantendo os servi\u00e7os j\u00e1 conhecidos pelos passageiros.<\/p>\n<p>Entre os diferenciais da rede est\u00e3o:<\/p>\n<ul>\n<li>Ambientes climatizados e confort\u00e1veis;<\/li>\n<li>Espa\u00e7os para descanso antes dos voos;<\/li>\n<li>Atendimento especializado;<\/li>\n<li>Estrutura voltada para diferentes perfis de viajantes;<\/li>\n<li>Proposta focada em custo-benef\u00edcio.<\/li>\n<\/ul>\n<p>A transi\u00e7\u00e3o da marca ser\u00e1 realizada gradualmente nas unidades f\u00edsicas, canais digitais, materiais institucionais e demais pontos de contato com o p\u00fablico.<\/p>\n<h2>Mercado de salas VIP cresce no Brasil<\/h2>\n<p>A mudan\u00e7a acontece em um momento de expans\u00e3o do setor de salas VIP nos aeroportos brasileiros.<\/p>\n<p>Nos \u00faltimos anos, o aumento do n\u00famero de passageiros, a populariza\u00e7\u00e3o dos cart\u00f5es de cr\u00e9dito premium e o crescimento dos programas de acesso a lounges contribu\u00edram para o fortalecimento desse segmento.<\/p>\n<p>Com isso, empresas do setor passaram a investir cada vez mais em melhorias de infraestrutura, conforto e identidade de marca para se destacar em um mercado cada vez mais competitivo.<\/p>\n<h2>Empresa aposta em crescimento sustent\u00e1vel<\/h2>\n<p>A ADVT VIP Lounge afirma que o rebranding faz parte de uma estrat\u00e9gia mais ampla voltada para inova\u00e7\u00e3o, fortalecimento da marca e crescimento sustent\u00e1vel.<\/p>\n<p>A expectativa \u00e9 que a nova identidade contribua para ampliar o reconhecimento da empresa entre os viajantes e consolidar sua posi\u00e7\u00e3o entre as principais operadoras de salas VIP do pa\u00eds.<\/p>\n<h2>Sobre a ADVT VIP Lounge<\/h2>\n<p>A ADVT VIP Lounge \u00e9 uma rede brasileira de salas VIP presente em aeroportos do pa\u00eds. Com dez anos de atua\u00e7\u00e3o, a empresa oferece servi\u00e7os voltados para passageiros que buscam mais conforto, praticidade e comodidade antes do embarque.<\/p>\n<p>A proposta da rede \u00e9 atender desde viajantes ocasionais at\u00e9 passageiros frequentes, oferecendo ambientes acolhedores e uma experi\u00eancia diferenciada nos aeroportos.<\/p>\n<p><strong>Tags:<\/strong> ADVT VIP Lounge, Advantage Vip Lounge, Salas VIP, Aeroportos, Turismo, Viagens, Passageiros, Lounge Aeroporto, Rebranding, Mercado de Turismo, Brasil<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A rede brasileira de salas VIP Advantage Vip Lounge anunciou uma importante mudan\u00e7a em sua identidade de marca. Ap\u00f3s dez anos de atua\u00e7\u00e3o no mercado aeroportu\u00e1rio, a empresa passar\u00e1 a operar oficialmente sob o nome ADVT VIP Lounge. Segundo a companhia, a altera\u00e7\u00e3o faz parte de uma estrat\u00e9gia de moderniza\u00e7\u00e3o e posicionamento para os pr\u00f3ximos &hellip;<\/p>\n","protected":false},"author":1,"featured_media":462484,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[13978,2,13952],"tags":[],"class_list":["post-462483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bancos-e-financas","category-entretenimento","category-viagens-e-cartoes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rede de salas VIP Advantage Vip Lounge muda de nome e passa a se chamar ADVT VIP Lounge<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mrnews.com.br\/index.php\/2026\/06\/17\/rede-de-salas-vip-advantage-vip-lounge-muda-de-nome-e-passa-a-se-chamar-advt-vip-lounge\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rede de salas VIP Advantage Vip Lounge muda de nome e passa a se chamar ADVT VIP Lounge\" \/>\n<meta property=\"og:description\" content=\"A rede brasileira de salas VIP Advantage Vip Lounge anunciou uma importante mudan\u00e7a em sua identidade de marca. Ap\u00f3s dez anos de atua\u00e7\u00e3o no mercado aeroportu\u00e1rio, a empresa passar\u00e1 a operar oficialmente sob o nome ADVT VIP Lounge. 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