{"id":463555,"date":"2026-07-10T10:32:56","date_gmt":"2026-07-10T13:32:56","guid":{"rendered":"https:\/\/mrnews.com.br\/?p=463555"},"modified":"2026-07-10T10:32:56","modified_gmt":"2026-07-10T13:32:56","slug":"itau-confirma-fim-de-beneficio-do-the-one-e-mudanca-divide-opinioes-entre-clientes-de-alta-renda","status":"publish","type":"post","link":"https:\/\/mrnews.com.br\/index.php\/2026\/07\/10\/itau-confirma-fim-de-beneficio-do-the-one-e-mudanca-divide-opinioes-entre-clientes-de-alta-renda\/","title":{"rendered":"Ita\u00fa confirma fim de benef\u00edcio do The One e mudan\u00e7a divide opini\u00f5es entre clientes de alta renda"},"content":{"rendered":"

Ita\u00fa confirma fim de benef\u00edcio do The One e mudan\u00e7a divide opini\u00f5es entre clientes de alta renda<\/p>\n

O Ita\u00fa promoveu mais uma altera\u00e7\u00e3o importante no seu principal cart\u00e3o voltado ao segmento de alta renda. Ap\u00f3s encerrar recentemente o acesso ao benef\u00edcio Taste of Priceless<\/strong>, o banco agora confirmou o fim do per\u00edodo de degusta\u00e7\u00e3o da anuidade do The One Mastercard Black<\/strong> para novas contrata\u00e7\u00f5es.<\/p>\n

A mudan\u00e7a faz parte de uma estrat\u00e9gia de reposicionamento do produto, que passa a exigir ainda mais relacionamento com a institui\u00e7\u00e3o para que o cliente consiga manter a anuidade gratuita. A decis\u00e3o, no entanto, tem gerado debates entre usu\u00e1rios e especialistas do mercado de cart\u00f5es premium, segundo o especialista em cart\u00f5es de alta renda <\/a>HUGO REIS do Viagem Black<\/strong>.<\/p>\n

Fim da degusta\u00e7\u00e3o da anuidade<\/h2>\n

At\u00e9 ent\u00e3o, clientes aprovados para o Ita\u00fa The One podiam contar com um per\u00edodo promocional sem cobran\u00e7a de anuidade.<\/p>\n

Dependendo do perfil do correntista, a isen\u00e7\u00e3o inicial variava entre tr\u00eas e at\u00e9 doze meses. A pol\u00edtica permitia que o cliente conhecesse os benef\u00edcios do cart\u00e3o antes de come\u00e7ar a pagar a tarifa anual.<\/p>\n

Com a nova regra, esse benef\u00edcio deixa de existir.<\/p>\n

A partir de agora, a cobran\u00e7a da anuidade passa a seguir imediatamente as regras oficiais do produto ap\u00f3s o desbloqueio do cart\u00e3o.<\/p>\n

Quem continua isento?<\/h2>\n

Segundo o Ita\u00fa, a isen\u00e7\u00e3o da anuidade permanece dispon\u00edvel apenas para clientes que atendam aos crit\u00e9rios estabelecidos pelo banco.<\/p>\n

Os principais requisitos s\u00e3o:<\/p>\n

    \n
  • manter classifica\u00e7\u00e3o no N\u00edvel 5<\/strong> do programa Minhas Vantagens Personnalit\u00e9<\/strong>; ou<\/li>\n
  • registrar gastos mensais a partir de R$ 60 mil<\/strong> na fatura do cart\u00e3o.<\/li>\n<\/ul>\n

    Caso o cliente deixe o N\u00edvel 5 e tamb\u00e9m n\u00e3o alcance o volume m\u00ednimo de despesas, a cobran\u00e7a da anuidade passa a ser aplicada normalmente.<\/p>\n

    Outra mudan\u00e7a recente chamou aten\u00e7\u00e3o<\/h2>\n

    Esta n\u00e3o \u00e9 a primeira altera\u00e7\u00e3o envolvendo o The One em 2026.<\/p>\n

    Recentemente, o Ita\u00fa tamb\u00e9m retirou o acesso ao programa Taste of Priceless<\/strong>, iniciativa da Mastercard que oferecia experi\u00eancias gastron\u00f4micas e eventos exclusivos para clientes eleg\u00edveis.<\/p>\n

    A retirada do benef\u00edcio foi vista por parte dos usu\u00e1rios como uma redu\u00e7\u00e3o na proposta de valor do cart\u00e3o, principalmente diante do crescimento da concorr\u00eancia no segmento premium.<\/p>\n

    Mercado de cart\u00f5es ficou mais competitivo<\/h2>\n

    Enquanto o Ita\u00fa ajusta sua estrat\u00e9gia, outros bancos ampliaram investimentos em cart\u00f5es voltados ao p\u00fablico de alta renda.<\/p>\n

    Nos \u00faltimos meses, institui\u00e7\u00f5es financeiras refor\u00e7aram seus portf\u00f3lios com produtos que oferecem maior pontua\u00e7\u00e3o, benef\u00edcios para viagens, acesso a salas VIP e programas de relacionamento mais robustos.<\/p>\n

    Esse movimento aumentou a concorr\u00eancia justamente em um segmento que, at\u00e9 poucos anos atr\u00e1s, possu\u00eda poucas alternativas de destaque.<\/p>\n

    The One continua entre os principais cart\u00f5es do pa\u00eds<\/h2>\n

    Apesar das mudan\u00e7as, o Ita\u00fa The One continua sendo considerado um dos cart\u00f5es mais completos do mercado brasileiro.<\/p>\n

    Entre seus principais benef\u00edcios permanecem:<\/p>\n

      \n
    • programa competitivo de ac\u00famulo de pontos;<\/li>\n
    • acessos \u00e0s salas VIP eleg\u00edveis;<\/li>\n
    • seguros internacionais da bandeira Mastercard Black;<\/li>\n
    • acesso \u00e0s novas salas VIP exclusivas do Ita\u00fa;<\/li>\n
    • possibilidade de isen\u00e7\u00e3o da anuidade para clientes com elevado relacionamento banc\u00e1rio.<\/li>\n<\/ul>\n

      Por isso, especialistas avaliam que o cart\u00e3o continua bastante competitivo, embora algumas vantagens promocionais tenham sido eliminadas.<\/p>\n

      Estrat\u00e9gia prioriza relacionamento<\/h2>\n

      Na pr\u00e1tica, as mudan\u00e7as indicam que o Ita\u00fa pretende concentrar o The One em clientes que mantenham maior relacionamento com a institui\u00e7\u00e3o, seja por meio do programa Minhas Vantagens ou por elevado volume de gastos mensais.<\/p>\n

      A estrat\u00e9gia acompanha uma tend\u00eancia observada entre grandes bancos, que buscam direcionar benef\u00edcios mais exclusivos para clientes considerados priorit\u00e1rios.<\/p>\n

      Resta saber se, diante do aumento da concorr\u00eancia entre cart\u00f5es premium, novas vantagens ser\u00e3o anunciadas futuramente para manter o The One entre os produtos mais desejados do mercado financeiro brasileiro.<\/p>\n

      Tags:<\/strong> Ita\u00fa, The One, cart\u00e3o de cr\u00e9dito, Ita\u00fa Personnalit\u00e9, Minhas Vantagens, Mastercard Black, cart\u00f5es premium, anuidade, Taste of Priceless, alta renda, bancos, mercado financeiro, MRNews<\/p>\n","protected":false},"excerpt":{"rendered":"

      Ita\u00fa confirma fim de benef\u00edcio do The One e mudan\u00e7a divide opini\u00f5es entre clientes de alta renda O Ita\u00fa promoveu mais uma altera\u00e7\u00e3o importante no seu principal cart\u00e3o voltado ao segmento de alta renda. Ap\u00f3s encerrar recentemente o acesso ao benef\u00edcio Taste of Priceless, o banco agora confirmou o fim do per\u00edodo de degusta\u00e7\u00e3o da …<\/p>\n","protected":false},"author":1,"featured_media":455377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[13978,2],"tags":[14033,15349,15087,14075,13985,14384,14390,14367,14153,15487,14157,14877,14876],"class_list":["post-463555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bancos-e-financas","category-entretenimento","tag-alta-renda","tag-anuidade","tag-bancos","tag-cartao-de-credito","tag-cartoes-premium","tag-itau","tag-itau-personnalite","tag-mastercard-black","tag-mercado-financeiro","tag-minhas-vantagens","tag-mrnews","tag-taste-of-priceless","tag-the-one"],"yoast_head":"\nIta\u00fa confirma fim de benef\u00edcio do The One e mudan\u00e7a divide opini\u00f5es entre clientes de alta renda<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mrnews.com.br\/index.php\/2026\/07\/10\/itau-confirma-fim-de-beneficio-do-the-one-e-mudanca-divide-opinioes-entre-clientes-de-alta-renda\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ita\u00fa confirma fim de benef\u00edcio do The One e mudan\u00e7a divide opini\u00f5es entre clientes de alta renda\" \/>\n<meta property=\"og:description\" content=\"Ita\u00fa confirma fim de benef\u00edcio do The One e mudan\u00e7a divide opini\u00f5es entre clientes de alta renda O Ita\u00fa promoveu mais uma altera\u00e7\u00e3o importante no seu principal cart\u00e3o voltado ao segmento de alta renda. 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